Jay Liddell

Jay Liddell is an accomplished professional currently serving as a Board Member at Associated Spring since April 2024 and Co-CEO at True Advance since January 2024. Liddell also contributes as a Research Affiliate at the MIT Media Lab within the Social Computing Group. Previously, Liddell co-founded Bleeker, which was acquired in 2024, and held leadership roles at Bank of America and Credit Suisse, both as Director of US Insurance Solutions. Liddell's career began as an Engineer and Project Manager at Ocean Power Technologies, and earlier experience includes working as a Vice President at Merrill Lynch. Liddell holds a Bachelor of Applied Science in Aerospace, Aeronautical and Astronautical Engineering from Princeton University.