Donna Dean

True is a SaaS platform that combines energy procurement, risk management, emissions data analysis and a team of sustainable technology experts. For the first time, businesses can plan and deliver Net Zero strategies that are both practical and cost-effective. With 12 years of experience in utilising data and insights to inform our risk Management, trading and sustainability services, we have a proven track record in delivering cost savings, confidence and control to clients in a volatile market. We now support some of the largest energy users in the UK and boast a highly successful buying fund that protected our customers from the energy crisis in 2022. In an industry historically lacking technology, transparency and innovation, True is now pioneering digital solutions that help organisations save money and decarbonise their energy mix with confidence and conviction. Championing ChangeMakers, True brings project viability, transparency and simplicity to the complex energy world, enabling any user to build stronger financial-grade business cases and help their business overcome the hurdles of renewable investment. Our aim is to unify teams across sustainability, procurement, finance and operations and arm ChangeMakers with the ability to make a difference, faster, on the journey to a more sustainable future.