Osvaldo Morales

Osvaldo Morales has provided leadership for appraisal and property tax software development for over twenty years. As co-founder and president of a leading software company in the late nineties, Osvaldo has shown his abilities in building great products, providing top-rated customer service and building a great company for employees to work and grow.

Osvaldo is a technologist at heart and has a vision like very few people in their industry. Among his key qualities is having a profound understanding of the complexities of the appraisal and property tax industry, legislative requirements and the impact these legislative changes have on appraisal staff. Since his days at Maverick County Appraisal District and his training in advanced computer systems, he knows how technology can be leveraged to create incredible software tools and put it in the hands of everyday appraiser users.

His latest project is the creation and establishment of a new software development company named True Prodigy in 2017. For the past fifteen years, Osvaldo honed his leadership skills to provide incredible software products, and strategic product growth, establish long-range plans, cultivate employee satisfaction, and practice fiscal responsibility. By utilizing these skills, Osvaldo will carry True Prodigy into becoming The NEXT Generation Appraisal system for their appraisal and tax community. The new company will create products that will leverage specific cloud-based technologies using web app design, open API architecture and several other key software technologies. Many of these technologies are entirely new in their appraisal and tax community.

Osvaldo not only has a passion for providing software tools to streamline processes but for developing strong relationships with their clients, software partners and employees alike. Osvaldo has a strong belief that by listening to their end users, software partners and employees, not only will the base application be successful, but any future enhancements will be in-line with industry needs and requirements.

With his leadership skills and experience with technology, Osvaldo will build True Prodigy products into The NEXT Generation Appraisal systems and be the model for appraisal standards in Texas.