Francis James

Founder & CEO at TRUE-See Systems

As an inventor and an entrepreneur, TRUE-See is the culmination of my work in health care and film making. After realizing that applying established standards from the film industry could solve a major problem for health care providers, he partnered with multiple wound care physicians to develop a trusted standard for medical imagery accuracy and reliability. The imaging solution now brings advanced color calibration techniques and electronic measurement capabilities to clinical settings to improve proper documentation of a patient's medical record, offering proof of medical necessity and ultimately improving treatment decisions.

Mr. James is an award winning cinematographer and a member of the International Cinematographer's Guild. He credits range from big budget Hollywood films such as Terminator Genisys and Geostorm to National Geographic specials and Sundance Film Festival winners. He has published articles on cinematography brings this unique expertise to create standard for medical photography. Mr. James graduated with a BFA in Film from the Philadelphia College of Art.

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