Jayne Mayled is an accomplished entrepreneur and communications expert, currently serving as the Founder of White Hot haircare since June 2013, where the focus is on creating a global e-commerce brand that enhances the beauty of grey hair through a carefully designed product line. In addition, Jayne has been the Owner and Managing Director of True Story since November 2006, leading an independent agency that develops customer and brand propositions for various businesses. Previously, Jayne served as a Non-Executive Director at Traidcraft plc and Traidcraft Exchange from November 2006 to September 2013, and worked as Communications Director at Alliance Boots, formerly Boots plc, from January 1987 to September 2006.
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