TrueCar
Lisa Berkowitz is an experienced professional in the automotive marketing sector, currently serving as the Dealer Performance Manager at TrueCar, Inc. since March 2024. In this role, Lisa facilitates dealer engagement and promotes customer service excellence to align with TrueCar's mission. Prior to this, Lisa was the Automotive Digital Solutions Manager at LocaliQ Automotive, focusing on cost-effective marketing strategies to enhance market share and consumer engagement. With a background as an Account Manager at The RAM Group, Lisa specialized in both digital and traditional advertising for automotive dealerships, and earlier experience as an Account Executive at Miami Herald Media Company contributed to revenue growth through targeted advertising solutions. Lisa holds a Bachelor of Science in Communications from the University of Miami, with a double major in Advertising and Psychology and a minor in Marketing.
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TrueCar
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Founded in 2005, TrueCar has built a trusted brand and a strong reputation for providing consumers with useful tools, research, market context, and pricing transparency as they embark on their car-buying journey. The Company is bringing more of the purchasing process online by enabling consumers to find a new or used vehicle that is right for them, apply for financing, and sell or trade in their current vehicle.