Samantha Lui

Samantha Lui is a Growth Marketing Associate at TrueLayer, a position held since November 2025. Prior experience includes roles as a Private Events Associate at Metropolitan Club SF and a Marketing Associate at Ethos. Samantha also worked as an Administrative Assistant and Receptionist at BAR Architects & Interiors and held similar administrative roles at Chinese American International School. Earlier experience includes serving as a Recreation Leader for the San Francisco Recreation & Parks Department and a Community College Project Student Advisor at Engaging Education, where support and resources were provided to students. Additionally, Samantha served as the Motivation Conference Coordinator, leading outreach programs for disadvantaged students. Samantha completed a Master of Science in International Business at SOAS University of London and holds a Bachelor's degree in Business Management Economics from the University of California, Santa Cruz.