Truelty
Troy Clemente is an accomplished executive with extensive experience in technology and software development. Currently serving as the Executive Vice President and Co-Founder of Truelty since December 2022, Troy previously held similar positions at BladeBridge and Intricity, LLC, both of which were acquired by Databricks and Ness, a KKR company, respectively. With a strong background in sales strategy and partner relationships, Troy has played pivotal roles in leading innovative services in the tech industry, including the launch of team2own, the first website dedicated to products for the sharing economy. Troy's career began at SAP BusinessObjects, where responsibilities included oversight of professional services for the Americas, demonstrating a long-standing commitment to industry leadership and operational excellence. Troy is an alumnus of the University of Central Florida.
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Truelty
Truelty takes customer data and deduplicates it right on YOUR Snowflake instance. No more having to ship data to a 3rd party to deduplicate it. Decoupled licensing from contact count allows you to affordably process customer records. This also means you can load as many data sources into Snowflake as you like, and Truelty can process them. Truelty does not require a complex data custody transfer to process the records, as the data never leaves your Snowflake instance. Instead, Truelty generates the code to natively process deduplication, which is pushed to your Snowflake instance. Use Cases: Cross App Identification Cross Channel Identification Anonymous to Known Identification Cross Platform Unsubscribe Data Onboarding 3rd Party App Data Activation