Truent
Kevin Green is the Chief Product & Marketing Officer at Truent since January 2023. Prior to this role, Kevin held positions at CBANC as the Chief Marketing Officer, at RealMassive as the Vice President Marketing, Product, and Sales, at projekt202 as the Chief Digital Transformation Officer, at Dell as the Executive Director of Global Digital Marketing Strategy & Innovation, and at Racepoint Global as the Executive Vice President of Global Marketing & Partnerships. With a Bachelor of Arts degree in Mass Communication, Journalism & Media Studies from Franklin Pierce University, Kevin has a strong background in marketing, product development, and digital transformation.
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Truent
Truent improves the way businesses identify and connect with financial institutions to create, convert and retain revenue. Truent’s Verified Intent Platform captures signals from verified financial institution employees to deliver true intent that increases pipeline, sales velocity and efficiency. Using data collected and attributed to an identified source provides the highest level of accuracy and eliminates the risk of false positives generated from anonymous signals. Truent’s suite of tools enable sales, marketing and customer success teams to reach financial institutions at the moment of need in a manner that aligns with the unique buying behaviors of regulated businesses.