Hester Bates

Hester Bates is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as Chief Marketing Officer at TrueRights since May 2025, Hester is instrumental in supporting Talent and Brands in the digital landscape through innovative content and IP licensing solutions. Prior to TrueRights, Hester held the position of Marketing Advisor at FyxerAI and spent several years at Influencer as Global Marketing Director, contributing to the agency's pioneering efforts in influencer marketing. Hester's career also includes key roles in brand strategy and mentoring within the Girls in Marketing community, alongside experience in PR and marketing internships. Hester is well-educated, holding degrees in History and Politics from the University of Nottingham, as well as a range of professional qualifications in marketing and content strategy.