TrueToForm
Lisa Morales-Hellebo is an experienced investor and executive in the retail industry. Lisa is currently an investor at TrueToForm, a venture-backed startup that is reinventing the way people shop for furniture. Prior to joining TrueToForm, Lisa was the CEO of REFASHIOND OS, a software company that provides retailers with end-to-end solutions for managing the resale of returned and lightly used merchandise.
Lisa has also held senior positions at REFASHIOND Ventures, The Center for Advancing Innovation Inc., and The Worldwide Supply Chain Federation. In addition to their work in the private sector, Lisa is also an active member of the startup community, having founded or co-founded several startups, including ShopFulfill, The New York Supply Chain Meetup, and Parallel18.
Lisa received their undergraduate degree from LePrix University and their MBA from Columbia Business School.
Lisa Morales-Hellebo has a Bachelor of Fine Arts in Graphic Design from Carnegie Mellon University.
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TrueToForm
TrueToForm is a body scanning and data management platform that helps businesses create and sell clothing that fits. Their mobile application generates highly accurate avatars for apparel design and fitting. They use proprietary algorithms and computer vision to capture body shape and size in 3D, along with full body measurement extraction. Anywhere, any time. Patent pending. TrueToForm helps businesses get access to the body data they need to improve fit, expand reach, and reduce waste across the product creation lifecycle.