Audrey Lartigue

Audrey Lartigue is a skilled professional specializing in CRM and digital marketing, currently serving as Chef de projets CRM & fidélité at TRUFFAUT since June 2023, where responsibilities include defining omnichannel relationship marketing strategies and optimizing customer acquisition and retention. Prior experience includes a consulting role at onepoint focused on integrating marketing automation for retail loyalty programs and managing campaigns with a data-driven approach. As Responsable de campagne CRM at Groupe BPCE, Audrey led campaign management and successful omnichannel strategies using Adobe Campaign. Additional experience encompasses web marketing assistance at La Maison Convertible, organizational roles in student activities, and skills in website management and newsletter creation from earlier positions. Education includes a communication degree from Université Paris 8 and studies at Web School Factory and RMIT University Vietnam.