Aliya Elshami is an experienced marketing professional with a robust background in brand management and media strategy. Currently serving as Head of Marketing at TRUFIT Customs since August 2024, Aliya previously worked as Brand Manager and Assistant Brand Manager for 1800 Tequila at Proximo Spirits from October 2021 to May 2024. Prior roles include Associate Media Director at UM Worldwide, focusing on ExxonMobil, Media Supervisor at Hearts & Science with HBO and HBO MAX, and roles in communications strategy at Generator Media + Analytics. Early career experiences include event planning and internships in retail marketing and media coordination. Aliya holds a Bachelor of Arts in Media & Journalism from the University of South Dakota.