Alak Shah

Alak Shah is an experienced marketing professional with a robust background in digital media and performance marketing. Currently serving as the SVP and Head of Integrated Media and Direct Response at Truist since August 2022, Alak has held multiple senior leadership roles focused on driving strategy, managing teams, and optimizing media initiatives. Prior experience includes significant positions at dentsu X as VP of Performance and 360i as Group Media Director, where Alak excelled in client strategy and campaign execution. Alak's earlier career at Red Ventures demonstrated expertise in online marketing with a focus on SEM, PPC, and display advertising, alongside management of day-to-day operations for sales centers. Alak graduated from the University of North Carolina at Chapel Hill.