Maxx Appelman

Truly believes you should never have to settle when it comes to self love. So, we always practice what we preach. Whether it’s haircare, skincare, or beauty - all products are vegan, clean, and cruelty free. Headquartered in LA but with employees spanning four countries, Truly is making global strides to champion the modern idea of beauty. Our small but rapidly growing team believes that luxurious, high quality ingredients don’t have to just be good for your skin - they can be good for the earth, too. Truly products are made in the USA with global ingredients and are currently sold in both ULTA, Sephora EU and through our site, www.TrulyBeauty.com. Yours, Truly.