Carlos E. Ojeda Garcia serves as the Regional Expansion Manager for Fix Ferreterías at Truper since March 2023. Prior to this role, Carlos held the position of Expansion Leader in Real Estate at salauno from November 2019 to March 2023, overseeing the opening of new business units and leading a multidisciplinary expansion and maintenance team. Carlos has significant experience in strategic planning, having worked at Grupo Zorro Abarrotero as a Growth Manager, where a growth strategy for 50 new units was developed. Earlier experience includes a decade at Walmart Mexico and Central America, culminating as Executive Manager in Market Analysis and Strategy, where Carlos significantly contributed to the opening of 1,250 new units across various formats. Carlos holds degrees in Industrial and System Engineering from Universidad Anáhuac and Universidad Tecmilenio.