Joe Bertino is an experienced UX content designer and founder, currently serving as a consultant for Trustly while leading content design and localization efforts for the company’s core product. As the founder and content design lead of Bertino Co., Joe partners with fintechs in the Nordics to enhance product content, optimizing conversion and compliance. Previous roles include leading content design at Tink and providing interim support for Nextory, with significant contributions to Klarna as content design lead and senior UX writer, where Joe improved conversion rates and managed a team of designers. Earlier experience includes impactful positions at Bambora, Truecaller, Falcon.io, and Livefyre, focusing on brand voice development, UX writing, and community management. Joe holds degrees from the Academy of Art University and St. Lawrence University.
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