James is a commercially minded and customer-centric professional who brings over 20 years of experience from within leading international mobile and tech businesses to Trustonic, including BT, O2, and Microsoft. James has a track record of driving direct sales teams and partners to develop and grow market share. James has managed multi-million £ budgets and led commercial and contractual negotiations. He has successfully achieved this through strategic sales channel planning and improving operational efficiencies.
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