Joanna F.

Asia Faulds is a seasoned data science professional with extensive experience in leveraging data-driven insights to enhance product offerings and operational effectiveness. Currently serving as a Data Science Manager at Trustpilot since April 2021, Asia has developed AI-driven solutions tailored for B2B customers and created machine learning models to boost sales strategies. Prior to Trustpilot, Asia contributed as a Senior Data Scientist at BBC, where involvement in a cross-functional team focused on delivering personalized audience experiences, alongside the development of a recommendation engine for the BBC's voice assistant. Earlier roles include research and analysis in Computational Physics during a PhD at The University of Edinburgh, and optimizing laundry detergent formulations at Procter & Gamble through statistical modeling. Educational qualifications include a PhD and a Master's degree from The University of Edinburgh in relevant scientific disciplines.