Ashwin Sundar

Ashwin Sundar is an advisor at TrusTrace. Ashwin was previously the CFO for Alfred Berg from August 2008 to July 2020. As CFO, they were responsible for the company's financial accounting and reporting, management reporting and analysis, forecast, budget, review of annual reports, liquidity reporting, review and approval of legal agreements, VAT and income taxes. Ashwin also monitored the capital requirements as required by FSA, dividends distribution for the entities, and business strategic plan.

During their time at Alfred Berg, Sundar implemented a bottom-up budget process across all functions and monitored actual performance against budget. Ashwin also prepared forecasts at various functional levels with close interaction with functional heads and CEO. Ashwin was instrumental in centralizing and mutualising processes between Sweden and Finland, as well as outsourcing financial processes to an outsourcing partner. Ashwin also oversaw the implementation of Oracle financial accounting system and visma.net financials.

Some of their key achievements include automating and streamlining processes in the revenue side as well as cost side, implementing useful management reporting at product level and client level, simplifying the legal structure, improving the framework for internal control, VAT efficiency, various merger and acquisitions projects, and streamlining the income tax return process.

Ashwin Sundar's educational career began at Mangalore University, where they earned a Bachelor of Commerce (B.Com.) degree in Accounting and Finance. Ashwin then attended Kendriya Vidyalaya, where they studied accounting and finance.