Junius Cheng (He/Him)

Senior Director, Strategy And Business Enablement at Tru

Junius Cheng's career has been marked by a consistent focus on strategic growth and leadership across diverse industries. His journey began in Singapore's dynamic real estate sector, where he gained expertise in complex transactions and client needs. This understanding fueled his co-founding of PropertyWiki Singapore, a platform dedicated to empowering consumers with knowledge for informed property decisions.

A desire to expand his impact led Junius to a transformative project with New Zealand Trade and Enterprise. Collaborating with Lazada, he played a pivotal role in developing a digital marketing program that significantly boosted brand visibility and sales.

Junius further honed his execution abilities as Key Account Manager at FrieslandCampina. In this role, he demonstrated his leadership by accelerating timelines and delivering outstanding results for a nationwide retail event. Previously, at the RHT Group of Companies, Junius served as an internal consultant, where he was given the opportunities to advise and support law firm partners across industries to implement growth-focused strategic initiatives.

His commitment to leadership and team development led to his promotion as Head of Department for Marketing & Business Development at Sterling Law Corporation.

Today, Junius brings his wealth of experience to Tru, where he serves as the Senior Director of Strategy and Business Enablement. In this role, he excels at the following:

2023 - Present: Senior Director of Strategy and Business Enablement, Tru

Overseeing strategic planning and execution

Driving RFP bid and proposal processes

Facilitating business process optimization and automation

Redeveloping products and features pricing and promotional strategies

2022 - 2023: Strategy and Products Development Manager, Tru

2021 - 2022: Program Manager, Tru

2019 - 2022: Co-Founder, PropertyWiki Singapore

2019: Project Management (Contract), New Zealand Trade and Enterprise

2018 - 2019: Key Account Manager, FrieslandCampina

2016 - 2018: Business Development Manager, RHT Group of Companies

2015 - 2016: Marketing & Business Development Manager (HOD), Sterling Law Corporation

2014 - 2015: Business Development Manager, Sterling Law Corporation

2013 - 2014: Property Executive, TG Capital Management Pte Ltd

2012 - 2013: Leasing Assistant (Contract), Mapletree

2012: Land & Estate Executive (Contract), Singapore Land Authority

Education

2021 - 2024: Master of Liberal Arts in Management, Harvard University

2020: CORe Credential of Readiness, Harvard Business School Online

2012 - 2014: Bachelor of Commerce, Murdoch University

2006 - 2009: Diploma in Electronics & Computer Engineering, Ngee Ann Polytechnic

Certifications

CCMP™ (Certified Change Management Professional)

CBAP® (Certified Business Analysis Professional™)

C.Mgr (Chartered Manager)

CAPM (Certified Associate in Project Management)

Location

Toronto, CA

Links

Previous companies

Timeline

  • Senior Director, Strategy And Business Enablement

    September, 2023 - present