Truus
Richard van Horssen is a seasoned Creative Director at Truus since July 2019, specializing in advertising that resonates with real people. Prior to this role, Richard operated as a Freelance Creative & Art Director from January 2011 to July 2019, and gained experience as a Creative Intern at SUE Amsterdam and a Creative Content Creator at Yune. Richard's early career included a position as a Graphic Designer at VDBC BV from 2010 to 2012. Richard's educational background includes a degree from the Willem de Kooning Academy (2011-2015), a bilingual education degree from Lyceum Oudehoven Gorinchem (2005-2011), and preparatory training at the St. Joost Art Academy. Additionally, Richard received a First Certificate in English from the University of Cambridge (2007-2008).
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Truus
Truus makes advertising for real people. Big brands need to be able to speak to everyone. We like to work with big brands. And so at Truus we work with 35 people to make noise in the mainstream. Does that mean we are an old-fashioned traditional agency? Not at all; the mainstream is not old fashioned. They also watch less and less TV, waste away their hours on TikTok and understand marketing better than ever. In order to reach them, we make high-quality work that is effective. Captures attention in the moment it needs to. Whether that’s a social post, an activation or a TV commercial. Work that is understandable, clean and gets the job done. And if we don’t win a fancy award, that’s fine.