PR Consultant

Marketing · Freelance · Remote · Remote possible

Job description

Cobble is an app that ends decision fatigue. Our mission is to get people back out into the world doing the things they love with the people they care about. No more "What do you want to do?" "I don't know...what do you want to do?" With Cobble, everything we build is for getting people to a collaborative agreement—faster, easier, and way more fun than texting back and forth with no end in sight.

We do this through a combination of excellent curated content, and a suite of social decision-making tools. You might discover...your new favorite restaurant, a TV show everyone can't stop talking about, a one-time-only event, and so much more. Best of all? You'll actually do it because that's what Cobble is made for. Not another list app. A do it app.

We are an early stage company growing at the speed of light. We launched in June of 2020 in a fear-filled pandemic that had many people questioning if we'd ever be out in the world together again. Cobble always had that vision to say yes, and we're going to be a part of making it happen. That's how our solo, first-time, female founder raised $3.3M in the middle of the pandemic. Now, we're finding our footing in the world and looking for brilliant people to join our team—help us grow, help us continue nailing our product, and making Cobble a household name. Our team is distributed across the world, across cultures and backgrounds, and our leadership team is 80% female. Cobble was built with a spirit of inclusion and we're proud to keep up that reputation. Being remote isn't always easy, but we're pros at this point. Every year, we host Camp Cobble where all of our people come to New York for one epic week (you bet we use Cobble to make the best plans of all time).

Our marketing plays a pivotal role in our decision-making platform. Our users love the experiences they can gain via using our app, and we need to build a team that wants to help more people discover our amazing platform. This is where you come in.

As our outside-the-box thinking PR Consultant, you will be responsible for building our brand PR strategy, overseeing media responsibility and outreach, and coordinating influencer seeding. Success in this role requires displaying a relentless hands-on approach to managing high volume relationships with influencers/journalists/agencies, etc. You bring a balanced quantitative and qualitative approach to deliver results. You love data and are comfortable working closely cross-functionally to drive a successful PR strategy and program for Cobble.

  • Build awareness of our brand and app through media

  • Leverage existing media relationships and cultivate new contacts within business our mission, values and technology

  • Manage influencer program

  • Coordinate all public relations activities and industry media

  • Monitor, analyze, and communicate PR results on a monthly basis

  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

  • There is little cap on what you can work on and a variety of interesting projects are always available to hone new skills

  • There are opportunities for additional growth and promotions based on your performance

Salary: $40-60K This is a good faith estimate. Our budget may have slight flexibility depending on the seniority to go + or - $10K

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