Christina Testrup is an experienced professional in customer experience and behavioral design with a strong background in digital strategies. Currently serving as Customer Experience Business Owner at Tryg since December 2020, Christina has previously held positions as Product Owner at Better Collective and Behavioral Design Manager at Danske Bank. With experience also in UX and behavioral design at Alka Forsikring, Christina specializes in increasing online sales, operationalizing customer insights, and implementing data strategies. Christina’s academic credentials include a Cand.it in Digital Design and Communication from IT-Universitetet i København, alongside a specialization in behavioral design from The Nudging Company, and an educational background in pedagogy from UCC Frøbel.
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