Nick Lafferty has extensive experience in growth marketing, currently serving as the first marketer at Profound since May 2025. In addition, Lafferty operates a personal blog, NickLafferty.com, as VP of Marketing, focusing on SEO and affiliate marketing as part of an early exit strategy. Previous roles include growth marketing consulting for companies such as Typeface, Watershed, and Air from September 2023 to June 2025, where expertise in Google Ads and demand generation was developed. Lafferty holds a Master of Science and a Bachelor of Arts in Economics from The University of Texas at Dallas, completed in 2013 and 2011, respectively.
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