Attract talent

Air

68 Followers

About

The Creative Ops System for Marketers. Your content deserves better than cloud storage. Everything you hate, we automate.

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Values

  • The cura personalis

    In Latin this means the "care for the entire person." This is our approach toward our customers and our teammates. We care about each of their stories, their struggles and successes. We approach with care and only do what's best for them. We listen, make them comfortable, and are always a resource.

  • Embracing iteration

    Curiosity is part of who we are. We love being quick to fail and working through problems. We recognize that a great solution on time trumps a perfect solution that's too late. There is no answer that we can't work toward.

  • Transparent

    We own our position. There is no mask on our problems, issues, or excitement. We bring our whole selves every day and debate early and often. Once a decision is made we commit, and recognize that responsibility and ownership are two sides of the same coin.

  • Prioritizing customer delight

    Our values come alive when we serve our customers. With every user and action in our product, we take pride in continuously surprising, delighting, enabling and empowering our customers. We believe in long term relationships and our customers are why we are here.

  • Champions of diversity

    We trust in shared values, core competencies and best intentions. We actively seek out diverse perspectives and points of view (including historically underrepresented communities) to add to the room. These are better for business and we aren't limited by industry benchmarks.

  • Document everything

    Ideas are as fleeting as they are valuable, and precise, efficient communication is the fuel for successful collaboration. Transparency and organization are prioritized, and we make the extra effort to collect and codify our thoughts.

  • New Yorkers

    There's an energy, attitude, and personality to everything we do. We're unstoppable, and are not afraid to do what we think is right (no matter how silly it sounds). This sense of imagination has no limits, remote or in person. True greatness is rare, but we believe it's inside all of us.

  • Enjoying the journey

    Our vocation, where we are going, is important to us. We are proactive at tailoring our work to the things we are excited about and are honestly having a ton of fun. Optimism is everywhere; it's not blind, but it's infectious. It's hard, but we love this work.

  • Perfecting our craft

    Giving and receiving feedback is our day-to-day and we are committed to personal growth. Our eye is always toward helping our teammates become the best that they can be and we receive feedback with gratitude and open-mindedness.

  • Low ego

    We have no pride in ownership and work toward the right solution, not our solution. Walking humbly is extremely important to us, we never forget where we came from and ignore flowery arguments.

  • Thoughtful

    We're patient and prioritize information gathering before we make a decision. We try to always maintain a sustainability mindset; using and allocating resources in the most respectful and efficient ways possible.

Insider experiences

What’s your favorite thing about working at Air?

The people! We have an amazing group here that foster one of the best environments I have ever worked in!

What's the biggest lesson you've learned at Air?

#JustDoIt When I joined, the dedicated marketing team was very small. There was much to do, and only so much time to do it — I quickly learned that perfect is the enemy of done. Prioritize getting your work done; you can and will improve on it later. Creativity, speed, and transparency are prioritized here in a way that has truly allowed me to thrive.

What’s your favorite thing about working at Air?

The People. I keep hearing it from new, former, and existing employees and it's why this page on The Org is so important. I want you to be able to get to know the amazing people that make this place what it is.

What’s your favorite thing about working at Air?

The people are brilliant, compassionate, and ambitious. It's an exciting work environment that challenges you every day to bring your best work. There's an energy here that's unlike any other place I've ever worked.

What’s your favorite thing about working at Air?

I love the team at Air. Everyone is smart, driven, and hardworking, but always down for a good laugh or meme. I can't working with a better team!

Shane Hegde
CEO & co-Founder
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Tyler Strand
CTO & co-Founder
Heather Adams
Head of Marketing
Ben Davis
Head of Growth
Subu Gupta
Head of Engineering
Jeff Wang
Finance & BizOps
Sydney Linnell
People Ops Lead
Head of Customer
Vacant position
  • Engineering

    20 members

  • Activation

    13 members

  • Expansion & Enterprise

    9 members

  • Acquisition Pod

    7 members

Team announcement

Meet Kerry Gallagher: Enterprise Account Executive at Air

Meet Kerry Gallagher: Enterprise Account Executive at Air

Kerry Gallagher describes herself as someone who “thrives on routine,” so she tends to organize her life into four pillars: career, fitness, culture and social life. “My career is always going to come first for me but I’m also a gym rat. I work out five times a week and I try not to do any more than that,” she said. At her local gym, she enjoys boxing and personal record weightlifting. When she’s not working or working out, Kerry loves exploring the city. After years of fantasizing of living in NYC, she finally made the move to West Village in June 2021 and the thrill of the city has not yet worn off. “New York has been my hobby since moving here. I like spending Sundays going to whatever museum is on my list and going to get a bagel from a new bagel place. It’s living the dream.” Recently, she’s also enjoyed watching the cherry blossoms bloom while she reads the New York Times or visiting the Museum of the City of New York. What could get more New York than that? Career-wise, Kerry has also adhered to a routine, having worked in sales at early-stage startups since she was 19 years old. When the Air team reached out to her about the Enterprise Account Executive position, she immediately felt good about the opportunity. “Being a salesperson and making a change to a different company, you want to do something where you know you can actually sell the product,” Kerry said. “I saw a lot of potential with Air to come in and be the new kids on the block and take what everybody else was doing wrong [in the industry] and get it right from the get-go.” One aspect that drew Kerry to the company was the interview process itself. “When I started going through the interview process, everybody I connected with was so smart and had great ideas and questions. They all had their nose to the grindstone and I immediately knew I needed to be a part of this…The people at Air are the face of the company,” Kerry said. She believes that one of the many things that make the team at Air so great is how they think about hiring. “I really liked that there is this idea [at Air] that we’re not going to hire based on culture because then you’re going to get a bunch of people who are the same. Instead, we hire based on our set values such as curiosity, iteration and the ability to grow and fail forward,” she added. Since joining Air in March 2022, Kerry has not been disappointed. As an extrovert who loves to come into the office and meet new people, she was nervous about joining a completely remote team. However, Air’s inclusive community, monthly team meetups and the exciting scope of her role have made her new routine a breeze. “I love to feel like what I’m doing every day has an impact which is why I’ve always worked for small companies and startups. So being at a company like [Air] where I was hired to handle enterprise deals and help figure out how we price, who we talk to and rethink how we do outbound has been super fun, fulfilling and keeps me motivated.” Looking ahead in her career, Kerry would one day love to take on more leadership responsibilities and be able to play a part in building out a more structured sales team where everybody can play on their strengths. But for now, she’s excited to continue growing, learning and making a difference in her current role.

Team announcement

Welcome Air’s Senior Product Marketer: Fiona McCurdy-McGee

Welcome Air’s Senior Product Marketer: Fiona McCurdy-McGee

Fiona McCurdy-McGee is the newest addition to Air’s marketing team, joining as its first Product Marketer. She works out of Philadelphia, where she recently purchased her first home and lives with her husband and two pets. In her free time, Fiona loves taking on house projects such as interior design and urban gardening. Additionally, she enjoys exploring the Philly area, trying new restaurants and traveling, which the flexibility of Air's remote-first policy allows. Prior to joining Air, Fiona spent the bulk of her career at a small fintech company called Perpay, where she worked on the marketing team for more than seven years. When she first joined, her role was moreso in merchandising but she soon transitioned into email marketing. As the product grew, Fiona’s work expanded to other areas, such as brand and product marketing. This initial exposure to the world of product marketing is where her interest in the field blossomed. “I was so grateful to find a company [like Air] that really looked at my experience and background to make sure it was a fit for them, rather than caring if I had held the title before,” Fiona said. “The Air team had confidence in me that I had the core skills to do the job, so it's exciting to be able to not only jump into a new role but also start building out this unique function at Air as the first product marketer.” Fiona found her way to Air after realizing that product marketing was what she wanted to pursue, though it wasn't a core vertical at her company. She wanted to move into the software industry where it is more common for product marketing to be a necessary business function. “At Air, which is a software-as-a-service company, product marketing is really important because they're constantly introducing new features that need to be communicated to their customers or positioned in a way that acquires new users and drives engagement,” Fiona explained. “I was interested in moving into that role but also doing so in a company where I could learn all of the ins and outs of product marketing.” One aspect that drew Fiona to Air was the product itself. Prior to joining, she familiarized herself with its features and was excited by the unique perspective and insights she felt she could bring to the team. “With a background in brand marketing, I immediately recognized the value in a product like Air. I fit into their target user demographic so being able to see the need for this product gave me confidence in their mission and potential for success as a business.” Since joining the company, Fiona continues to use Air every day to streamline her workflow and collaborate with her teammates. Some of her day-to-day responsibilities include: overseeing launch plans of new features, aligning the team around timelines and expectations, helping to come up with cross-channel marketing plans for feature launches, developing processes and campaigns to drive product or feature engagement and working with sales and customer teams to enable them to better sell and communicate the product. Another one of Fiona’s favorite things about working at Air is the culture. “I got a strong sense even just from the interview process that Air is a very people-first company,” Fiona said. “They really take time to make sure that their employees are healthy and happy and they also have established great company values that they use as guiding lights…It gave me confidence that as the company grows, they will stay true to that identity.” Looking ahead, Fiona can't wait to continue to learn and grow alongside the company as it scales in the coming years.

Team announcement

Meet Eric Magne: Revenue Operations at Air

Meet Eric Magne: Revenue Operations at Air

Eric Magne joined Air in March 2022 as its first Revenue Operations hire, bringing with him five years of RevOps experience at early-stage to mid-sized tech startups. While RevOps can often mean different things to different organizations, Eric defines what the role means in his experience. “RevOps to me is the function of bringing the go-to-market team together and providing operational guidance and strategy across all the orgs. [It] sits in the middle of sales, marketing, product, and a little bit of finance.” Eric said. “The [purpose] of RevOps is to really digest what's going on with other teams and make sure the company is speaking the same language and moving in a similar direction.” Originally from Minnesota, Eric now resides in New York City where he has built a close-knit community of friends over the past five years. In his free time, he loves practicing golf, playing jeopardy and hosting dinners at home over wine and good conversation. If he wasn’t working in RevOps his dream would be to run a restaurant. “Hospitality is great because it's about digesting what somebody wants and giving them that experience and that's not going to be the same for everyone,” Eric said. “I think it's fun to provide that level of experience and hospitality to different people.” Eric studied finance at the University of Oregon, but made the decision to transition into tech early in his career. “I think the main difference between finance and tech is that in finance, you very much feel like you're part of a production line and there's not a lot of input,” Eric said. “The great thing about being in tech is that it really brings in more of a team approach. We're building a company together and people are more willing to collaborate...I wanted something where I could feel like I was part of a larger vision rather than just creating content for bankers.” His first introduction to the tech industry was at a startup called Impact, where he worked for four years and was able to experience the thrill of contributing to an organization’s growth. While working as a revenue operations associate, he loved being able to have his hands in multiple projects and the variety that it brought to his day-to-day life. After working at Impact, Eric joined Wix Answers, a content support startup within the larger Wix brand. Although Eric loved the community at Wix, he missed the exciting growth and high-impact opportunities that came with working at a smaller organization. “I was looking for something where I could really sink my teeth into and have a close relationship with the founding team and with all team members [at the company].” When a recruiter reached out to Eric about an opportunity at Air, he was happy to take the call. After going through the interview process, he felt strongly that the product, its positioning and the team at Air were exactly what he was seeking in an organization. “I was able to meet with six or seven different people and hear how they approach problems, how they work, and what their experience has been like,” Eric reflected. “Ultimately, I think the people here are just so incredibly intelligent and excited to be here. You can tell that there's a desire to get things done across the board, and it came through just in the interview process.” Since joining the Air team, Eric has found the culture to be refreshingly transparent, open and invigorating. Similarly, Eric’s team-player mentality, appetite for growth and dedication to the customer experience are all part of what makes him the perfect addition to the Air team. As the team prepares for all of the exciting developments ahead, he looks forward to setting up the operational structure to help them successfully and efficiently scale.

Other announcement

Saas Mag: Creative Operations for Marketers: Shane Hegde’s Air Automates Your Frustrations

Business, Marketing / By Cami Wooley read article here Shane Hegde met the man who would co-found Air while they were both students at Stanford. The two shared a background in computer science, and Hegde also dabbled in finance. As Hegde puts it, “We both fell in love with this intersection between media and technology.” Yet, they would individually follow slightly different routes. Hegde would ultimately lean more heavily into investing after graduation, working in angel investing and private equity. At the same time, his partner would focus more on the entrepreneurial side when he began his own live streaming business. “We always wanted to build something together,” said Hegde, and their divergent yet interconnected focuses eventually led them to that unique “something.” As a media or a marketing company, you deal with a lot of files, and organizing these files can be an absolute nightmare. This is especially true for fitting them into the flow of completing a given project. When discussing the inspiration for Air, CEO and co-founder Shane Hegde said, “The thesis for the business came together based on the fact that every company was becoming a media company and the reality that it’s difficult to work with images, videos and PDFs in the cloud at scale. When you have thousands of these things, organizing them and getting feedback and distributing them becomes challenging.” When faced with this particular pain point, many companies may turn to a DAM service or a Digital Asset Management system. Still, Hegde and his service Air are trying to present a better alternative. In reference to the main software, Air sells against, Hegde says, “We don’t think anybody should buy a DAM. They are super expensive pieces of software, and they’re sold top down. They’re tens of thousands of dollars and sold in archaic ways. People don’t like to buy software with a sales team and six-month-long processes and twelve week-long integrations.” In many ways, Hegde has hit the nail on the head. Today’s truly successful users and business owners seek the simplest, most streamlined methods to run their day-to-day operations. Compared to most DAM services’ complexity, such as Bynder and Brandfolder, Air comes across as remarkably simple to drop into and get fully integrated. The service offers an excellent alternative to all that fuss and headache: Users can try the service for free and ultimately spend as little as $30 a month instead of dumping both money and time into a different product that might not ultimately suit their needs. But what exactly is Air, and what does it bring to the table? This SaaS business bills itself as the first Creative Operations system built with marketers in mind. Not only does it provide its users with a cloud storage service to keep and share their files throughout their company, but it also has built-in tools that make organization much more manageable. An intelligent search and tagging system can make finding exactly the file you need as simple as searching one or two keywords. When your files can number in the thousands, this service aspect can quickly become indispensable. Air can sync files from other services that it presents itself as an alternative to, such as Google Drive and Dropbox, as well as from externally connected hard drives, and it can share to these services just as easily. In the words of the co-founder himself, “The traditional enterprise software category here is digital asset management, and that’s a part of our business. So, it’s digital asset management; it’s collaboration and creative reviews. You can go through the feedback and approval processes with your content, and we’ll integrate all of your different systems around your organization. We’ll also allow content to flow through the different systems and processes, and then it’s project management so that you can go from ideation through to delivery in your tool.” Target Customers and What Brings Them to Air At its outset, Air’s founders were focused heavily on the technical aspects of getting their brainchild up and running. They would spend the first handful of years developing the underlying framework that the service would be built on, hiring a team of people to focus heavily on the product side of the business. All of this would be in service of being able to actively demonstrate their product to potential customers, giving them the ability to show and not tell. But of course, inevitably, it came time to determine who precisely those customers would be. “We had our baseline business understandings to say okay, who might the buyer be in an organization? We wanted to experiment with everything from prosumer to large enterprise on who our customer was. And that was tough. It was a lot of trial and error and experimentation.” Air’s core ideal customer profile is marketers, and that’s who they focus on first in terms of getting their foot in an organization’s door. Typically, the use of Air then spreads from the marketing team to the design team, then to the product team. “Over 90 days, we usually get to anywhere from 50 to 60% of headcount starts using our tool at a target organization,” says Hegde. Industry-wise, Hegde describes Air as “agnostic,” but they do focus primarily on direct-to-consumer and e-commerce businesses. “They are a rapidly growing segment for us, and they’ve just been great because they’re super brand-oriented. The content needs to stretch across the organization, and we become the first piece of real media infrastructure they have.” Air’s Process of Scaling and Hegde’s Advice for Others Hegde and his co-founder have been working on Air for roughly four and half years. Two years ago, they launched their first pilot program, with the waitlist being established approximately six months after that. The free tier for the Air service would launch just half a year later. Air is currently composed of a team of 40 people, and Hegde has great ambitions for the future of their company. “The first four years of this business were building the foundational building blocks for the product, and the next four years will be about owning and serving the creative process end to end. And being the ubiquitous tool for how the creative process has operated at companies and for individuals across the globe,” he says. In terms of advice for other SaaS founders, Hegde stresses that they shouldn’t be hasty when monetizing their products. He puts heavy emphasis on being “really thoughtful about how you are serving your customers and making sure that you’re serving your customers in the right way and then slowly get into charging again.” Furthermore, he advises that founders make an effort to ensure their go-to-market strategy is matched to the ACV, or Annual Contract Value, of the customers they’re targeting. “If you’re going to charge people, hundreds of thousands of dollars for your SaaS product, then yeah, you can go to their office and…you can have a six-month-long sales process like that,” he says, “[but] if you’re selling $10 and $30 tooling, then you’ve got to have people who can convert and buy that all on their own. There’s a spectrum, obviously, between those two things, but you have to make sure that how you’re selling your product matches who you’re selling it to and how much you’re charging.”

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