Andrew Johnston

Andrew Johnston is an experienced professional in digital marketing and customer engagement, currently serving as Senior Manager of CRM Campaign Delivery at TSB Bank since November 2018. In this role, Andrew specializes in campaign execution for retail and business customers using the Adobe Experience Cloud to deliver personalized communications. Previously, Andrew held positions at Think Big Analytics, where responsibilities included product ownership of customer journey analytics and consulting on customer experience in the financial services sector. Earlier career milestones include leadership roles at TSB (Verde), where Andrew contributed to the establishment of a new Challenger Bank, and at Lloyds Banking Group, where Andrew was instrumental in developing world-class marketing capabilities. Andrew holds a B.Sc. in Geography from The University of Salford.