Bret Starr

Bret Starr is the Founder and Chief AI Officer at TSC, a position held since August 1999, where recent work includes authoring the book "A Humble Guide To Fixing Everything In Brand, Marketing And Sales," which critiques the outdated effectiveness of the performance marketing model. Additionally, Bret serves on the External Board of Directors at Vista Equity Partners, starting in October 2021. Educational credentials include a Bachelor's degree in English Literature from Southwestern University, a Business Foundations degree from Texas McCombs School of Business, and a Master's degree in Criminology from the University of North Texas.