Yaroslav Ivashchenko

Head Of Digital Marketing at ЦУМ Київ | TSUM Kyiv Department Store

Yaroslav Ivashchenko has a diverse work experience spanning multiple industries. Starting in 2013, they worked as a Lawyer in the Department of Licensing and Permitting at the State Regulatory Service of Ukraine until 2015. Following that, from 2015 to 2017, they worked as a Marketer/Designer at maclove.ua, where they were responsible for planning, launching, analyzing, and optimizing ad campaigns, as well as designing advertising materials and managing social media marketing. In 2018, Yaroslav joined Omnicore LLC as a Senior PPC Specialist, where they handled various responsibilities such as launching ad campaigns, analyzing and optimizing their performance, preparing advertising materials, and managing budgets. Yaroslav left Omnicore LLC in 2021 to join TrafficDNA as a Senior PPC Specialist, where they continued their work in managing ad campaigns. Yaroslav's most recent position, starting in 2022, is as the Head of Digital Marketing at TSUM Kyiv Department Store, where they oversee the digital marketing activities of the company.

Yaroslav Ivashchenko obtained their Master of Law degree from Kyiv University of Law - The National Academy of Sciences of Ukraine from 2008 to 2013. In addition to their formal education, they also obtained several certifications from Google, including the Google Analytics Individual Qualification, certifications in video advertising, media advertising, mobile advertising, and search advertising. The specific dates of when these certifications were obtained are not provided.

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Timeline

  • Head Of Digital Marketing

    January, 2022 - present