Turf Star Western
Danyu Lu is a seasoned finance professional with extensive experience in various accounting roles across multiple companies. Currently serving as Controller at Turf Star Western since September 2024, Danyu previously held the position of VP Finance at LERETA, LLC from March 2019 to May 2024, where significant improvements in cash flow and reductions in shipping expenses were achieved. Prior roles include Controller at GoPlus Corp, where Danyu led a corporate accounting team during substantial revenue growth, and Corporate Accounting Supervisor at LERETA, LLC, focusing on enhancing financial report submissions. Experience also includes positions at Milo Network, Inc. as Accounting Manager, Rehrig Pacific Company as Tax Manager/Financial Analyst, and Kobayashi & Company as Senior Auditor. Danyu holds a Master’s degree in Accountancy with a minor in Computer Information Systems from California State University, Los Angeles.
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Turf Star Western
Turf Star/Western proudly offers a wide range of products across a family of global brands to help golf courses, professional contractors, groundskeepers, government and educational institutions, as well as leading sports venues and historic sites throughout the Pacific Northwest. Turf Star/Western’s foundation is built on the same foundation in which Toro builds it’s products – Best In Class, Performance, Productivity and Customer Service. The result? A team with incredible talent, dedication and service! Nearly half of our associates have worked in our organization for over ten years. We’ve created a culture that rewards bright, driven and service-oriented people. We take our work seriously. The success of our business relies on strong relationships. This is about a ‘can do, will do’ attitude and understanding the lifelong value of each customer relationship. Our Purpose - To help our customers enrich beauty, productivity and sustainability of their turf via innovation and technology. Our Vision - To be the most trusted leader in solutions for the outdoor environment. Every day. Everywhere. Our Mission - To deliver superior innovation and to deliver superior customer care. The Result - We are the premiere distributor of Toro, Club Car, and Bernhard in the Pacific Northwest!