Heather Lawrence

Heather Lawrence (Eggers) is an accomplished executive with extensive experience in the automotive industry, currently serving as Executive Director of Analytics at TTEC Digital since July 2023. Previously, Heather held leadership positions at TTEC (formerly iKnowtion) as Director of Insights and Senior Marketing Consultant at iKnowtion, focusing on data-driven marketing strategies and CRM analytics. Prior roles include Key Account Manager at R. L. Polk & Co., where Heather managed large OEM accounts, and Account Manager at Ancor Information Management, handling account management and sales. Heather began a career in client services with Perot Systems, supporting Volkswagen and Audi. Educational credentials include an MBA in General Business and a BA in Spanish Language & Literature, both from Oakland University.