Erika Curtis

Erika Curtis is an experienced leader in community engagement and marketing, currently serving as the Founder of The Know Who's, where a strategic focus connects brands to local communities through innovative events and partnerships. As the Senior Director of Community & Partnerships at Tubby Todd Bath Co., Erika cultivates a vibrant community aligned with the brand's values, promoting gentle skincare products for families. Previously, Erika held roles such as Senior Director of Community Marketing at FIGS, Director of Events and Special Projects at The A List, and Senior Community Relationship Manager at lululemon, where the emphasis was on enhancing brand engagement and loyalty. Erika began her education in Vocal Performance and Musical Theatre at the American Musical and Dramatic Academy.