Karl Dawson

Karl Dawson has had extensive work experience in various companies and roles. Karl started their career in 2004 as a Research Associate at the American Institutes for Research. In 2006, they worked as a Research Analyst at Like.com, where they led Analytics and User Research for the company's visual search engine. Karl then joined McCann Worldgroup in 2007 as an Associate Director, Advanced Analytics. From 2011 to 2016, they served as the VP Director, Strategy and Analytics at Starcom MediaVest Group. In 2012, they also worked as an Advisor at Fliptop (acquired by LinkedIn). From 2016 to 2017, they held the position of Global Analytics Program Director at Essence. Karl was later promoted to VP Analytics at Essence, where they served from 2017 to 2020. In 2018, they joined Traction on Demand as an Advisor, providing support in areas such as product analytics, user experience, and client ROI analysis. Finally, in 2021, they joined Tubi as the VP Audience Research.

Karl Dawson holds a Master of Arts degree in Social Research Methodology from the University of California, Los Angeles. Karl also earned a Bachelor of Science degree in Psychology with an emphasis on Math from the University of California, Davis. No specific information regarding the start or end years of their education was provided.