Z. John Zhang

Dr. Zhang is a tenured, chaired full professor of marketing at the Wharton School, University of Pennsylvania. He also serves as the director of Penn Wharton China Center. Dr. Zhang holds a Ph.D. in History and Sociology of Science and Technology from the University of Pennsylvania and a Ph.D. in Economics from the University of Michigan. His research and teaching interests in the past 30 years have all centered on pricing, channel management and competitive marketing strategies. Dr. Zhang has also done extensive consulting and writing on pricing, discounting, and channels issues, especially at the retailing level.