TUFF
Joris Albers is an accomplished professional with extensive experience in leadership and management across various sectors. Currently serving as the Founder at TUFF since October 2023, Joris previously held the position of Managing Director at XLCONCEPT b.v. from June 2015 to February 2023. Prior experience includes a partnership at Promit ter Haar from January 2011 to May 2015, ownership of Vyce from June 2009 to January 2011, and a role in Marketing & Sales China at Cns Sourcing BV from October 2008 to August 2009. Joris Albers holds a Bachelor's degree in Marketing & Management from HBO Nederland, earned between 2003 and 2008.
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TUFF
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We partner with (digital) talents to transform ideas into iconic products and brands. Our team, experienced in creating concepts and products for leading brands such as Coca-Cola, L’Oréal, Coty, PepsiCo, and Heineken, employs sustainable practices and cutting-edge design. In addition, our services span international logistics and e-commerce solutions to take brands global. Committed to partnerships, we focus on co-creating and building brands so that digital talents can concentrate on content creation. That's the foundation of our approach to TUFF UP brands.