Don S. is an accomplished digital analyst with extensive experience in analytics and digital optimization across multiple industries. Currently serving as Lead Digital Analyst at TUI since March 2019, Don oversees two teams focused on Search and Cruise, mentors junior analysts, and has conducted over 400 AB tests in key markets. Prior roles include Senior Digital Analyst at TUI, Marketing & Digital Optimisation Analyst at CarShop, and various research positions at Turner Broadcasting, Time Inc. UK, The Walt Disney Company, Universal Pictures, and MTV UK, where Don has led initiatives in market research, reporting, and performance analysis. Don holds a Bachelor of Business Administration from the University of Greenwich.
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