Irene Smith is an experienced Business Change Manager currently working at TUI as the Northern Region Transformation Manager since 2024, where they implement process changes and new technologies to enhance digital transformation. Previously, Irene served as a Market Analyst at Jurys Doyle Hotel Group from 2002 to 2006 and held various roles at TUI Group from 2006, including a long tenure as a Business Change Manager. Irene has a strong educational background, holding a BA in Hotel & Tourism Management from Galway-Mayo Institute of Technology, an MSc in Management Science from Technological University Dublin, and a Lean Six Sigma Greenbelt certification from Cardiff University.
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