Karin Marksteiner currently serves as the Head of Analytics, Data & Personalisation at TUI Deutschland GmbH since June 2015, leading a team of Data Analysts, Web Analysts, and Analytic Engineers. Prior to this role, Karin was a Data Analyst, coordinating cross-functional teams to enhance personalized user experiences on TUI's website. From June 2011 to June 2015, Karin worked at Team2Venture GmbH as a Business Application Engineer, focusing on Business Intelligence solutions and Salesforce CRM integration. Karin's early career included a Technical Service Administrator position at Bechtle, where responsibilities included warranty management and training new employees. Karin holds a Bachelor of Science in Software Engineering from Hochschule Heilbronn, attained in 2011, and earlier completed an IT-Kauffrau degree between 1997 and 2000.
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