Ruby Butchers is a skilled professional currently serving as a Senior Mobile Merchandising Executive at TUI since April 2024. Prior experience includes a role as Digital Growth Manager at Naked Wines from January 2023 to January 2024, where Ruby focused on conversion rate optimization for user journeys. Ruby also contributed significantly as a UX Insights Executive at Hotel Chocolat from October 2017 to January 2023, identifying user experience and conversion rate opportunities, and as an Ecommerce Assistant ensuring the website reflected marketing campaigns and seasonal products. Ruby's career began as a Digital Marketing Executive at STROMSHOLM LIMITED, managing social media and website content, and also includes experience as a Race Day Steward at Chelmsford City Racecourse. Ruby holds a Bachelor of Science (BSc) Honours in Equine Science, Breeding and Stud Management from Writtle University College.
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