Joseph Lim

Joseph Lim has extensive experience in the telecommunications sector, currently serving as Chief Marketing Officer at TuneTalk Sdn Bhd since 2010. In this role, Joseph oversees marketing initiatives and strategic planning for regional expansion in ASEAN. Responsibilities include negotiating partnerships, enhancing Tune Talk's unique selling proposition (USP), and differentiating the brand in a competitive market. Prior to TuneTalk, Joseph worked at Maxis as an Assistant Manager, recruited through the Management Associate Programme. Joseph holds a Bachelor of Engineering degree in Manufacturing and Management from the University of Nottingham.