Nicki Shamel

Nicki Shamel is currently the Head of US at TuneCore, providing leadership in the music industry. Previously, Nicki held various roles at Sony Music Entertainment, including Manager of Digital Marketing and Manager of International Marketing, as well as positions at AWAL and Columbia Records, advancing to Senior Vice President of Global Commercial Partnerships. Nicki's early career included a role as a Digital Marketing Coordinator at Primary Wave Music. Nicki studied Advertising & Public Relations and Music at Loyola University of Chicago while also attending the South African College of Music at the University of Cape Town.