Basak Dastan

Consumer Insights & Market Intelligence Associate Director at Turkcell

Basak Dastan possesses extensive experience in consumer insights and market intelligence, currently serving as the Associate Director at Turkcell since August 2015. Dastan's responsibilities encompass managing ad-hoc qualitative and quantitative market research, tracking market share, and conducting customer insight presentations for senior management. Prior to this role, Dastan held various positions at Turkcell Superonline and Nielsen, including Senior Market Research Specialist and Senior Account Executive, with a focus on market research needs across different telecommunications and FMCG sectors. Dastan began the career as a Brand Management Intern at The Coca-Cola Company after earning a Bachelor of Science in Industrial Engineering from Sabanci University.

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Turkcell

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Turkcell is a converged telecommunication and technology services provider, founded and headquartered in Turkey. It serves its customers with voice, data, TV and value-added consumer and enterprise services on mobile and fixed networks.T urkcell's shares have been traded on the Borsa Istanbul (BIST) and New York Stock Exchanges (NYSE) since July 11, 2000, and it is the only Turkish company to be listed on the latter exchange. Turkcell is also quoted on the Borsa Istanbul Sustainability Index.


Headquarters

Turkey

Employees

5,001-10,000

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