Serci Yıldır

Serci Yıldır has over 14 years of experience in the banking sector, currently serving as the Nays App Product Lead at Türkiye İş Bankası since September 2009. In this role, Serci develops product strategies through market analysis and stakeholder collaboration while managing the product backlog. Previous positions include Nays App Product Owner, Customer Experience Manager, Product Innovation Manager, Mobile Product Manager, and Online Banking Team Member, each focusing on enhancing customer experience, leading innovations, and managing product development and improvements. Early career experience includes a role as Corporate Banking Specialist at Türkiye İş Bankası and Commercial Banking Specialist at Tekstilbank. Serci holds a Bachelor's degree in Business Administration and Management from Hacettepe University.