Larry Lyda

Larry Lyda serves as the President of LLL Sales since June 2006, focusing on luxury branded companies in the Southeast United States and building strong relationships with national chains, men's specialty stores, corporate clients, and premium country clubs. In addition, Larry currently works as an Account Executive for Ahead and Turtleson, having joined Ahead in August 2023 and maintaining a role at Turtleson since August 2016. Prior to these roles, Larry was the President and CEO of Golf Headquarters from January 1985 to May 2006, managing golf retail operations in the Birmingham market. Larry Lyda obtained an education from The University of Alabama from 1980 to 1983.