Hayley Leocha

Hayley Leocha has a diverse work experience in the marketing field. Hayley is currently working as the VP of Marketing for the enterprise tutoring platform, Pearl, since 2023. Prior to this, they held the position of VP of Marketing for Kamana, a healthcare SaaS company, from 2020 to 2023. During their time at Kamana, they managed a $1.3 million marketing budget and oversaw various marketing activities such as paid ads, trade shows, brand redesign, and content creation.

Before joining Kamana, Hayley worked as the Head of Marketing for Declare, an EdTech SaaS start-up, from 2020 to 2022. Hayley played a crucial role in developing the brand awareness, website design, app design, and go-to-market strategy for their higher education degree planning SaaS.

From 2019 to 2020, Hayley served as the Director of Marketing for Ecree, an EdTech startup. In this role, they led marketing initiatives to create awareness of their AI writing software among students, teachers, and academic institutions. Hayley was responsible for directing the marketing strategy for both US and international audiences.

Earlier in their career, Hayley worked at MicroD as a Marketing + Communications Specialist from 2011 to 2018. Hayley used the Agile Methodology to achieve corporate MQL/SQL leads, strategies, and brand awareness through digital and traditional marketing efforts. Hayley also created B2B email campaigns and continuously monitored and adjusted them to meet lead and conversion goals.

Hayley's career started as a Communications Manager for Furniture First National Buying Group from 2007 to 2011. In this role, they supervised a team, provided direction to the Communications Department, and collaborated with other departments on advertising and marketing projects.

Overall, Hayley Leocha has a strong background in marketing, with experience in various industries such as EdTech, healthcare, and SaaS. Hayley has successfully managed large marketing budgets and implemented effective strategies to drive brand awareness and growth.

Hayley Leocha completed their higher education with a Master of Arts degree in Communications from Marist College, which they pursued from 2011 to 2013. Prior to that, they attended West Chester University of Pennsylvania from 2002 to 2006, where they earned a Bachelor of Arts degree in Communications, specializing in Graphic / Web Design. In addition to their academic achievements, Hayley has also obtained certifications in Email Marketing and Inbound Marketing from HubSpot Academy in September 2020.