Alex de Wals

Commercial Director Western Europe at TÜV NORD GROUP

Alex de Wals has a strong background in sales and business development within the TÜV NORD GROUP. Alex started their career in 2009 at TÜV Nederland, where they held various roles such as Account Manager and Coordinator Planning. In 2013, they became the Manager of Sales and Business Development, responsible for system certification in the Netherlands. During this time, they managed the market and sales team.

In 2020, Alex joined TÜV UK Limited as the Vice President of System Certification. In this role, they were responsible for defining, implementing, executing, and reviewing the strategy and policy of system certification in the United Kingdom. In 2022, Alex transitioned to TÜV NORD GROUP as the Vice President of Corporate Sales for Western Europe. Here, they are responsible for the marketing and sales strategy for the cluster, including countries such as the UK, Netherlands, Spain, Italy, Belgium, and France. Alex develops and manages the sales departments within the cluster.

Overall, Alex de Wals has demonstrated expertise in sales, business development, and management within the TÜV NORD GROUP, with a focus on system certification in both the Netherlands and the United Kingdom.

Alex de Wals holds a Master of Science (MSc) degree in Marketing & Supply Chain Management from Open Universiteit, which was obtained from 2013 to 2017. Prior to that, Alex obtained a Bcom degree in Commerciële Economie from Fontys University of Applied Sciences, completing the program from 2006 to 2009. Additionally, Alex has acquired an Inbound Sales Certification from HubSpot in February 2017.

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