Michael Silva Schaus

Michael Silva Schaus has a diverse work experience in the field of digital marketing, with a strong focus on paid media and performance marketing. Michael began their career as a Digital Marketing Assistant at Yaap Digital Services S.L. in 2015, where they created and managed campaigns on Google Ads, Facebook, and Twitter. Michael then moved on to InnWise - Marketing & Revenue Services, where they worked as a PPC Specialist, optimizing campaigns on Google and Facebook for ROAS and CPA. During this time, they also gained experience with Google Tag Manager and Google Data Studio.

In 2016, Michael joined Idiso Hotel Distribution as a PPC Specialist, where they were responsible for creating the SEM strategy and managing campaigns on Google and Facebook. Michael utilized Google Analytics to identify new potential markets for campaigns. Michael continued to expand their skills in paid media and web analytics at Internet República, where they worked as a Paid Media Consultant. Here, they optimized campaigns on various platforms, including Google, Facebook, Bing, LinkedIn, and Twitter. Michael implemented measurement pixels through Google Tag Manager and used scripts for bidding automation and budget control.

Michael then joined Online Zebra as a Paid Media Manager in 2018, where they focused on optimizing campaigns on Google, Facebook, Bing, Twitter, and LinkedIn for ROAS and CPA. Michael conducted advertising account audits and developed web analytics measurement plans. In 2020, they joined Making Science as a Performance Consultant, managing campaigns on Google and Facebook for CPA/CPL and ROAS. Michael also created dashboards using Google Data Studio.

Most recently, Michael worked at 3INA Makeup as a Paid Media Manager, responsible for the paid media strategy on various platforms, including Google, Youtube, Microsoft Advertising, Facebook/Instagram, Pinterest, TikTok, Affiliate network, and Programmatic. Michael implemented measurement pixels through Google Tag Manager and was in charge of web analytics with Google Analytics.

Throughout their career, Michael has gained extensive experience in SEM, performance marketing, paid media optimization, web analytics, and using various platforms such as Google, Facebook, Bing, Linkedin, and Twitter. Michael is skilled in measurement pixel implementation and has proficiency in Google Tag Manager, Google Analytics (Enhanced Ecommerce, Universal, and GA4), and Google Data Studio. Michael has consistently focused on optimizing campaigns for various metrics, including ROAS, CPA, CPL, traffic, reach, and video views.

Michael Silva Schaus has a diverse education history. In 2001-2004, they attended the Instituto Peruano de Publicidad, where they earned a degree in Audiovisual Communication. In 2005-2006, they pursued a 3D Animation Master at El Centro de Formación CICE in Madrid. Following that, in 2006-2007, they studied sound engineering at SAE Institute in Madrid.

In 2010-2012, Michael attended I.E.S. El Lago in Madrid, where they obtained a degree as an International Trade Technician. In 2015, they furthered their education in marketing by completing a Basic Course of Digital Marketing at IAB Spain - Actívate. During the same year, they also completed their Master in Community Manager, Online Marketing y Customer Management at El Centro de Formación CICE in Madrid.

Continuing their focus on marketing, Michael engaged in professional development courses in Google Analytics. In 2021, they completed an Advanced Google Analytics Course at KSchool, and in 2022, they participated in a Curso avanzado de Google Analytics 4 at MIDE | Lines.

Furthermore, Michael has obtained several certifications from Google, including Certification de Anuncios de Shopping, Certification de Google Analytics, Certification en Aplicaciones de Google Ads, Certification en Búsqueda de Google Ads, Certification en Display de Google Ads, and Certification en Vídeo de Google Ads. These certifications were obtained in May 2023.

Overall, Michael Silva Schaus has continuously pursued education and professional development opportunities in marketing, digital analytics, and related fields throughout their career.