Santiago Nicholls Molina

Santiago Nicholls Molina is an experienced professional currently serving as an Analista Senior de Negocio at Tuya S.A since October 2020, where leadership in billing and profitability strategies and business intelligence for clients and products are key responsibilities. Santiago also holds the position of Líder Chatbots, achieving significant user growth and overseeing development teams. Additionally, as a co-founder of Xaqui.co and a former Explorador at Experiencias Ayáka, Santiago has expertise in digital experiences and trend research. Previous experience includes a role at Bancolombia, where Santiago developed a virtual reality game, and a monitoring position at Universidad EAFIT focused on neuromarketing and 3D modeling. Santiago is pursuing a Maestría en Mercadeo at Universidad EAFIT, with prior educational credentials in Marketing Strategy from Pontificia Universidad Católica Argentina and a degree from Universidad EAFIT.