Astrid Illum

Astrid Illum currently serves as the Director & Product Leader at TV 2 Danmark since September 2024. Prior experience includes a role as Director & Tribe Lead of Customer Engagement in the Technology and Innovation division at DFDS from October 2016 to September 2024, where responsibilities involved integrating technology and data to enhance customer experiences and streamline marketing processes. Astrid Illum has held various positions at DFDS, focusing on customer experience management, digital analytics, and product strategy, achieving key milestones such as GDPR compliance updates and the migration of web analytics across multiple websites. Previous roles include Digital Analyst at Kristeligt Dagblad, Communications Advisor at Operate A/S, and academic positions at the University of Copenhagen. Education includes a Master of Arts in Communication and Philosophy from Roskilde University and a Bachelor's degree in Nursing.