Rune Nielsen

Rune Nielsen is a seasoned professional with extensive experience in business and media analysis. Currently serving as a Senior Business and Media Analyst at TV 2 since October 2010, Rune specializes in ROI analysis and optimization for clients. Prior roles include Senior Analyst at MediaCom Business Science, where expertise in ROI consultancy and sales modeling was developed, and Senior Research Consultant at Initiative Universal Media, focusing on media, target group, and market research to enhance client decision-making. Rune also owned and managed Jaguar Expeditions, an adventure tourism company in Venezuela, and worked at Tranberg Marketing as a Project Manager, leading various communication and customer satisfaction initiatives. Academic credentials include a Master’s degree in Marketing from Copenhagen Business School.